How Much Is That Worth To Your Customers?

The online version of our revolutionary Buy A Feature game, an online Virtual Market engine, lets you identify the features, products or other elements you choose, assign them a “price”, and then lets your customers allocate limited resources to “buy” them. As customers work together to purchase their priorities, they develop an incredibly rich and powerful data set that you can put to use instantly.

Sign Up to Play

By signing up for an Innovation Games Online account, you’ll instantly be able to create and invite players to your own virtual market game.

Buy a Feature in Action: Success Stories

Building Consensus

In January 2011, the Mayor’s office of San Jose, CA, used a customized version of Buy A Feature to obtain relevant and actionable feedback on proposed budget cuts from more than 200 community leaders and citizens. The game’s design allowed stakeholders with varying priorities to reach consensus on painful, but necessary issues. Read more about the games here.

Prioritizing Product Features

iDirect, a satellite-based IP communications technology company, used Buy A Feature to prioritize features for its various products. With two distinctly different customer groups with different business models, iDirect needed a way to understand priorities not only from a functional point of view, but from a financial aspect. By using Buy A Feature across these two groups, they were able to derive a statistical summary that gave iDirect Product Management the information they needed to balance their development process.

Strategic Sales

Ticketmaster used Buy A Feature in an internal sales meeting to prioritize the features that the sales team felt would help them accomplish their objectives. You can read more about how Buy A Feature is used to manage and prioritize work in complex sales organizations here.

A Video Demonstration of Virtual Market Games

This video demonstrates how virtual market games, like “Buy A Feature”, can provide unprecedented insights.