Our Virtual Market platform puts the power of prioritization in your hands

While there’s no question that modern work practices have solved much of the quality and process issues that plagued organizations in the past, there are still problems to be solved and one of the largest is prioritization. It’s not enough to know what features your customers want; you need to know which features are essential and which ones can be tabled until the next phase. However, many of the methods for prioritization leave much to be desired. Backlog prioritization by spreadsheet, anyone?

Our virtual market platform, Buy a Feature Online, takes the drudgery out of prioritization by transforming it into an online game. Check out our FAQ for more information.

How it works

1. Identify the features, products or other elements you choose.
2. Assign them a “price”.
3. Your customers or colleagues negotiate to “buy” them during game play.
4. Download the game results and take action.

Put Your Priorities into Action

By signing up for an Innovation Games Online account, you’ll instantly be able to create and invite players to your own virtual market game.
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Buy a Feature in Action: Success Stories

Building Consensus

In January 2011, the Mayor’s office of San Jose, CA, used a customized version of Buy A Feature to obtain relevant and actionable feedback on proposed budget cuts from more than 200 community leaders and citizens. The game’s design allowed stakeholders with varying priorities to reach consensus on painful, but necessary issues. Read more about the games here.

Prioritizing Product Features

iDirect, a satellite-based IP communications technology company, used Buy A Feature to prioritize features for its various products. With two distinctly different customer groups with different business models, iDirect needed a way to understand priorities not only from a functional point of view, but from a financial aspect. By using Buy A Feature across these two groups, they were able to derive a statistical summary that gave iDirect Product Management the information they needed to balance their development process.

Strategic Sales

Ticketmaster used Buy A Feature in an internal sales meeting to prioritize the features that the sales team felt would help them accomplish their objectives. You can read more about how Buy A Feature is used to manage and prioritize work in complex sales organizations here.

A Video Demonstration of Virtual Market Games

This video demonstrates how virtual market games, like “Buy A Feature”, can provide unprecedented insights.

Capabilities

Scalable | Play online with 1000s of customers and colleagues.
Real-time | Collaborate with team members and customers; no matter where they are physically located.
Data Rich | Every chat, negotiation and move is tracked and available at the touch of button.
Cost-effective | An online Innovation Game brings people together without the added cost of air fare, hotels and catering.