Naked Selling

YOU DON’T NEED TO BE A SALES PROFESSIONAL TO SELL PROFESSIONALLY

Naked SellingSM is a sales method that helps non-sales professionals who have to “sell” as part of their jobs and sales people who are tired of being bogged down by cumbersome methods maximize their effectiveness. You’ll learn how to sell, naked – no fancy sales lingo, no complex sales processes, and no artificial manipulations of your customers.

Naked Selling is the right solution for your company if:

  • You are a non-sales professional, such as a CEO of a small company, that has to sell
  • You manage a sales team and you need to raise the bar on their performance and improve their commitment
  • You are looking to improve your sales team’s ability to prospect for new opportunities
  • You want to better qualify potential deals by understanding the conditions under which customers will buy
  • You are looking to increase the likelihood of winning a sale with customer-centric closing techniques

Engagement Model and Deliverables

For professionals, the best way to adopt Naked Selling is to take one of our classes. Since 80% of most traditional training is forgotten within 60 days, we’ve designed our classes based on a series of interactive activities and case studies. This “learning by doing” approach to training gets you started in learning Naked Selling by having you create actionable results right in the class.

For sales managers, you’ll want a structured engagement that will help you measure the improvements you’ll get from adopting Naked Selling. Our four step adoption process is as follows:

  • Assessment. We will assess your current sales process to benchmark current performance and gain a sense of how you’re doing. Don’t worry if you don’t have a lot of complex metrics, because Naked Selling isn’t based on lots of complexity. However, some metrics are needed in order to determine where you are and where you could be. We’ll also play Innovation Games® with your team to gain a better understanding of how they perceive your sales process and their ideas on it can be improved. By integrating games into our assessment, you’ll get a more comprehensive point of view of what’s happening in your sales process, and your team will be introduced to the same techniques that they’ll be using with your customers in the Naked Selling process.
  • Goal Development. Based on the benchmarks we’ve identified, we’ll work with you to establish realistic and achievable process improvement and sales results goals.
  • Training. We will train your sales team in the Naked Selling process, tailoring our training to reinforce the sales goals you’ve established. Our training is done when your team has created the plans that demonstrate how they will reach the goals you’ve established.
  • Monitoring Execution. The final step of this engagement is your monitoring and ongoing coaching of your sales team using the plans they created during the training. And, we’ll continue to support you and your team through our resources, community, and online games.

Additional Resources For Naked Selling

We also provide these resources to help you in Naked Selling.

  • Remote and on-site consultation or facilitation
  • Remote and on-site education or training
  • Online software services and tools
  • Online tools, templates, and resources
  • A vibrant and growing community of like-minded sales professionals