Product Roadmaps

SOMETIMES IT’S ABOUT THE DESTINATION…ESPECIALLY WHEN TRAVELING WITH CHILDREN.

Product Roadmapping is a planning process that leverages our collaborative methods to help product teams make thoughtful and logical product strategy decisions that help get cross functional teams gain alignment around technical, market and schedule issues as well as a shared understanding of the larger business goals and objectives.

Product managers do not create successful software products by reacting to every competitive thrust, customer complaint or marketer’s /developer’s suggestion. After ascertaining the fundamental needs of their customers, product managers must get the commercial side (market, sales, market research, etc.) and technical side (engineering, maintenance, etc.) of the house to work off the same page.
Product Roadmapping is the right solution for your company if:

  • You don’t have a product roadmap or a way to create one.
  • You have more opinions than facts and decisions.
  • You want to get your extended, cross functional team on the same page.
  • You have to communicate a story about where your product is going, how it’s gong to get there and why that’s the right destination.

Engagement Model and Deliverables

Product roadmapping is a 4 step process.

  • Planning. You would work with someone from the Innovation Games® team to assess your current situation and create an execution plan that may include in-person collaboration sessions as well as the use of our online tools.
  • Generate 1st draft. Using your existing product plans and ideas as a starting point, we would engage the larger community and invite them to contribute and collaborate to incorporate their ideas and perspective.
  • Fill info gaps. Often teams who think about the future and take into consideration many different dimensions of information have more questions than answers. Therefore, we work with you to fill in those information gaps as best as possible
  • Publish & promote. Lastly we re-convene the team to iterate on the 1st draft to incorporate the new information and to create a version that everyone is prepared to execute against. We then make sure you have a plan to communicate your roadmap to others as needed.

As result we deliver a product roadmap that is aligned with product and corporate goals, and has been created with a high level of visibility and stakeholder engagement.