Market Requiremens
YOU WON’T SELL A GOLD RING THAT’S THE WRONG SIZE
Market requirements are hard to identify, capture and communicate. Many companies simply don’t take the time, apply the resources or use the right methods to really understand what is required to address the market problem they are trying to solve. As a result, products end up gold rings that are the wrong size: they site in their box, lovely to look at, but never found on the hand for which they were purchased.
Our approach to developing Market Requirements is the right solution for your company if:
- You are consistently not getting a clear understanding of what is required to solve the market problem you trying to address.
- You are confusing individual customer requirements with what the broader market needs to solve the problem
- You are spending too much time talking internally vs. externally about what the solution requires to solve the market problem
Engagement Model and Deliverables
Market Requirements is a 4 step process.
- Assessment. Will will work with you to understand your perceptions about the market problem and related business opportunity as well as the information you currently posses about the requirements needed to solve this problem.
- Develop Research Plan. We will develop a research plan that may include online and in-person games, and possibly other forms of market research, to explore the solutions space and uncover the requirements.
- Execute Plan. We will execute the plan while constantly monitoring for opportunities to adjust as we go along. Unlike other approaches to market research, we place a premium on having your team join
- Deliver Findings. Often our research methods produce huge volumes of information that we would organize and refine to the point where we could produce a set of well defined market requirements that would produce a market winning product.
