Let Us Deliver the Insights You Need
Innovation Games helps companies around the world, large and small, design and produce market research using Innovation Games–both online and in-person–to tackle tough questions and problems. By partnering with each client, and applying unique serious game-based techniques, we deliver breakthrough insights to clients in a wide variety of industries.
How does Innovation Games-based market research differ from traditional market research?
1
More Actionable Insights– Innovation Games deliver more actionable insights per session, thanks to the collaborative and cooperative play frameworks of Innovation Games, which help foster deeper engagement on the part of the research participants.
2
More Engagement, More Fun– Since Innovation Games participants participants stand up and move around during play, they are more engaged than seated, speaking subjects. And they have fun.
3
Direct Participation With Subjects–Clients come out from behind the mirror and into the room during Innovation Games research sessions, providing a genuine chance to listen to and hear from subjects.
4
Longer, Better Engagement–Rather than a series of 2-hour research sessions, Innovation Games-based market research is designed as a half-day or full-day “research event,” with more participants engaging over a longer period.
5
No Need For Custom Research Spaces–Innovation Games research events are typically held in large spaces–like hotel conference rooms–which have lower facility fees, and thus overall lower project costs.
Turn-Key Market Research Solutions
For organizations that need deep, penetrating market insights, and needs them yesterday, Innovation Games Company offers full-service market research:
Full Design, production, game facilitation, and post-processing services: Want to partner on the whole Innovation Games consulting project? We look forward to working with you. Just want to check in at the beginning of the process and then receive a full report at the end? We can do that, too. Your company’s involvement level is entirely up to you.
Both in-person and online components: Depending on your needs, Innovation Games consultants will design solutions that use in-person or online components, or both. By combining the intensity of our in-person events with the on-demand convenience and data crunching muscle of our online system, your consultants can tailor your Innovation Games experience to match your needs and budget.
We draw on a global network of Innovation Games Trained Facilitators: Our facilitators have worked with a wide range of companies, from Fortune 500 firms to startups, in a variety of industries, and are available to facilitate research sessions.
Tell us a bit about your product or service, your customers, and the questions you are tackling, and we will build a complete proposal that will deliver the answers you need.
