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The Process

Discover what your customers really want through collaborative play.
HomeHome → Resources → The Process

It doesn’t matter if you’re using the games to help you manage your sales pipeline or your project portfolio: the essential Innovation GamesĀ® process always follows these key activities.

  1. Planning The first step is planning your use of the games. You’ll determine what your goals are, and the right tools/techniques to achieve them. Different games will require various levels of planning, materials, recruitment and analysis. Planning will also include all of the necessary logistics for managing your event.
  2. Playing Arguably the most enjoyable part of the process, playing the game means more than just creating a fun experience. It means making sure that the serious aspects of game come through in a way that enables you to get the insights you need to solve the problems and achieve the goals you outlined during planning.
  3. Post-Processing Once you’ve completed your games you’ll need to post-process the results. For in-person games, this means taking photos of user-generated artwork, transcribing observer notes, and developing a report that captures your insights. For online games, you’ll need to review the user-generated game content, chat logs, and your own experiences across the several games you’ll be playing to develop your report.
  4. Taking Action Making decisions and taking action are the most important results of Innovation GamesĀ®. If you’ve read this far, return the planning step: the games work best when you’ve prepared your team to take action once the results of the games are known.

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Buzz

Innovation Games Online helped our global team prioritize our project portfolio. The games helped us understand global priorities, the reasons behind these priorities, and critical project requirements. And, our employees enjoyed the process!

Kara Jariwala, Director of FutureWorksHP

Innovation Games in Action

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@mercnews covers our recent Budget Games event for San Jose, CA #innovgames #g4d http://t.co/LAwpvNJi (10 hours ago )

RT @jonathanatwork: Last chance to sign up for #innovgames Workshop in Amsterdam, Feb 7 & 8. Info here: http://t.co/TtU5NTev (3 days ago )

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Innovation Games on Twitter

@mercnews covers our recent Budget Games event for San Jose, CA #innovgames #g4d http://t.co/LAwpvNJi (10 hours ago )

RT @jonathanatwork: Last chance to sign up for #innovgames Workshop in Amsterdam, Feb 7 & 8. Info here: http://t.co/TtU5NTev (3 days ago )

RT @amybuckner: Forrester case study highlights how AnswerLab & PayPal used Innovation Games to drive prod development http://t.co/aSLYtvVv (4 days ago )

Join @lukehohmann in #MountainView for our next #innovgames Consultant Course. Feb 16-17. Register now: http://t.co/MzROorYG (4 days ago )

RT @lukehohmann: Developing some user personas through #innovgames for a client creating a new IT solution (7 days ago )

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