Serious Games for Serious Customer Insight
Innovation Games are powerful qualitative research and problem solving techniques focused on the use of collaborative play with customers, colleagues, partners and the community at large. Used both in-person and online, the techniques include both open-ended and more focused methods for achieving actionable insights and results.
The 13 games invented by Luke Hohmann, 12 of which are outlined in his book, have been used extensively by companies around the world in their Voice of the Customer, Market Research and Customer Insight initiatives.
- Buy a Feature
- Give Them a Hot Tub
- Me and My Shadow
- Product Box
- Prune the Product Tree
- Remember the Future
- Show and Tell
- Speed Boat
- Spider Web
- Start Your Day
- The Apprentice
- 20-20 Vision
New Game
Not included in the book, is My Worst Nightmare, which was just introduced in 2010.
How the Games Work Together
After years of using these games, we have come to appreciate that each game is useful in and of itself, but have also realized that putting together a sequence of games can also produce wonderful results. Our ability to do just that is what is at the heart of many of our services.
Regardless of how the games are used, we apply our standard approach consistently to ensure a quality result. Our basic process includes:
- Planning
- Playing
- Processing
- Acting
Read a more detailed explanation here. We encourage you to learn about each of the games and to consider how they might best be applied to your situation either individually or collectively.
