Innovation Games®: Creating Breakthrough Products Through Collaborative Play
The toughest part of innovation? Accurately predicting what customers want, need, and will pay for.
And while you might want to ask your customers what they want, they often can’t tell you. So, unless you try something new – you’re stuck. You want to create breakthroughs. And you don’t know how.
Now, there’s a breakthrough solution: Innovation Games®: Creating Breakthrough Products Through Collaborative Play. Drawing on his software product strategy and product management consulting experience, Luke Hohmann has created twelve games that help you uncover your customers’ true, hidden needs and desires.
You’ll learn what each game will accomplish, why it works, and how to play it with customers. You’ll learn how to integrate the results into your product development processes, helping you focus your efforts, reduce your costs, accelerate time to market, and deliver the right solutions, right from the start. The book covers:
- Learn how your customers define success:
- Discover what customers don’t like about your offerings
- Uncover unspoken needs and breakthrough opportunities
- Understand where your offerings fit into your customers’ operations
- Clarify exactly how and when customers will use your product or service
- Deliver the right new features, and make better strategy decisions
- Increase empathy for the customers’ experience within your organization
- Improve the effectiveness of the sales and service organizations
- Identify your most effective marketing messages and sellable features
Innovation Games® Creating Breakthrough Products Through Collaborative Play will be indispensable for anyone who wants to drive more successful, customer-focused product development: product and R&D managers, CTOs and development leaders, marketers, and senior business executives alike.
Interviews
Over the years Luke has been fortunate enough to be interviewed by a variety of people and media organizations. You might find these interesting.
- Carrie Porter from the Wall Street Journal Digits interviews Luke here (with a pretty lively discussion from the community!).
- Liz Danzico from AIGA interviews Luke here.
- Moe Abdoe from Learn from My Life interviews Luke here.
Book Reviews
Here are some book reviews and/or writings about the book that you might find helpful.
- Seilevel discusses how Innovation Games can be used when gathering requirements here.
- Luke’s long-time friend Ramana Rao writes about really listening to customers using Innovation Games.
- Saeed Kahn writes a thorough review of the book and how it can help product managers and product developers in the “fundamental task” of requirements gathering.
