Do you Know Knowsy?
More Importantly, do you know what Knowsy Knows?
What Knowsy Knows is that the best way to make marketing and advertising work in games is to make the advertising indistinguishable from the game itself..
This incredibly fun iPad game is based on a simple question: how well do you know your friends and family? Players take turns as the VIP, who chooses a category (for example, “favorite international cuisines”), and then choose and orders items within that category (“Italian first, second French, third Korean…”) The other players try to guess the order of the VIP’s preferences. The winner is whoever knows his or her fellow players’ preferences best.
Who does Knowsy Know?
Brand Owners
For brand owners, Knowsy offers the first-ever opportunity to seamlessly integrate their products directly into gameplay. By creating custom Knowsy game categories, their brands and products are self-selected by players, and engaged on a meaningful level, as players rank and guess preferences.
- Connect directly with self-selected players
- Develop unprecedented consumer insights
- Build lasting relationships with customers
Truly Effective Advertising
Most in-game advertising detracts from gameplay. With Knowsy, the advertising is intrinsic to the game.
- Knowsy presents brands as integral to gameplay
- Allow perfectly targeted coupons and other campaigns
- Over time, player behavior leads to ever-growing insights
White-label Applications
Through the Knowsy Knows engine, high-end retailers and others can leverage this powerful platform within custom applications.
- Turn-key system provides rapid, total integration of game with client brands
- Tailor each game to your customers unique interests
- Over time, player behavior leads to ever-growing insights
