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Archive

Category Archive for the ‘Insight’ Category

HomeHome → Insights & Tools → Insight

IGO Tips & Tricks: How to Price Items for Buy a Feature

Feb, Mon 14th, 2011 Posted in : Buy a Feature, Games, Insight, Insights & Tools By : admin 1 Comments Tags: Buy a Feature, Innovation Games, Online games, Pricing, Tips & Tricks

IGO Tips & Tricks: How to Price Items for Buy a Feature One of the essential activities when designing your Buy a Feature game is pricing the items within the game. The goal is to develop a pricing scheme that helps you gain insight into your customers true motivations. Here are some tips and techniques [...]

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Maybe You’re Not Serious Enough For Serious Games

Nov, Sun 21st, 2010 Posted in : Games, Insight, Insights & Tools By : admin 7 Comments Tags: Customer advisory boards, Innovation Games, Yahoo!, customer insight, market research, serious games, trained facilitators

I just lost a deal to play Innovation Games® with the customers of a medical device company at their Customer Advisory Board Meeting. Surprisingly, I’m not that upset. Sure, as a boot-strapped startup, we need every deal that we can get. But not every deal is good for us. The silver lining is that it [...]

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Innovation Games Improve Sales Support Allocation: Video and Whitepaper

Oct, Fri 1st, 2010 Posted in : Buy a Feature, Games, Insight, Insights & Tools By : admin 0 Comments Tags: Buy a Feature, Innovation Games, Online games, Sales support, sales training, serious games, success stories, whitepaper

We hope many of you have already read our whitepaper, entitled “Improve the Sales Support Allocation Process (And Have Fun Doing It)”, which was published recently. If not, we hope you will check it out–it presents an innovative solution to one of the most vexing problems in sales organizations: how to allocate sales support resources [...]

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Why Every Company Needs a Chief Gaming Officer

Sep, Fri 24th, 2010 Posted in : Games, Insight, Insights & Tools By : admin 5 Comments Tags: Gamestorming, Innovation Games, chief gaming officer, intellectual property, serious games

Over the past several years I’ve been producing Innovation Games® events to help my friends in the Intellectual Property industry define the role of the Chief Intellectual Property Officer (CIPO)1. As I’ve started to prepare for another round of games on this topic, I’ve come to believe that every company needs a CGO – a [...]

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New Online Video Tutorial: The Project Organizer

Sep, Wed 1st, 2010 Posted in : Buy a Feature, Games, Insight, Insights & Tools, Prune the Product Tree, Speed Boat, Spider Web By : admin 0 Comments Tags: IGO, Innovation Games, Online games, video

You know how it is–you work and work to produce a great product, and you get people excited about it, and you and only later realize that you’ve kind of forgotten to explain somewhere on the website exactly how everything works.   Yeah. Sorry about that.   Consider this video, then, the first of many [...]

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Innovation (Games!) Everywhere: Innovation Games® takes Agile 2010 by Storm

Aug, Sun 22nd, 2010 Posted in : Buy a Feature, Games, Insight, Insights & Tools, Prune the Product Tree, Speed Boat By : admin 0 Comments

It has been a week since Agile 2010 and this post feels long overdue. Yet, I’m finding that spending a week catching up on work, including a special project with Lowell Lindstrom to conduct an Agile 2010 conference retrospective using Innovation Games®, has given me a rare chance for a sharper perspective on the conference. [...]

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My Post-Agile-Apocalyptic Nightmare

Jul, Wed 28th, 2010 Posted in : Insight, Insights & Tools, Tool By : admin 2 Comments

As we head into Agile 2010 I’m starting to have post-agile-apocalypic nightmares that are being fueled by the many Agilists who are seeking, promoting, and in some cases demanding, a successor to Agile. And it is giving me nightmares. Nightmares about software and technology development organizations getting better, and better, and BETTER at improving their [...]

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Improving the Sales Support Allocation Process with Innovation Games

Jul, Wed 21st, 2010 Posted in : Buy a Feature, Insight, Insights & Tools, News, Press Releases, Speed Boat, Tool, White Paper By : admin 3 Comments

One of the biggest obstacles standing in the way of sales organizations that execute complex, high-value deals is how to allocate precious sales support resources. Inevitably, strategic account managers have to choose which deals should be assigned the highest priority (and therefore the lion’s share of the support engineering staff’s time), usually with only the [...]

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Foreword to Gamestorming Book

Jul, Sat 17th, 2010 Posted in : Games, Insight, Insights & Tools, Tool By : admin 0 Comments

Some time ago, I was fortunate enough to be introduced to Sunni Brown through Jeff Brantley, one of our trained facilitators. Sunni, in turn, introduced me to James Macanufo and Dave Gray of XPLANE. Since that chance initial meeting I’m very proud to say that we’re developing a strong friendship. That’s not surprising, since our [...]

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Do Your Customers Send You Cookies?

Jul, Fri 16th, 2010 Posted in : Games, Insight, Insights & Tools, Tool By : admin 1 Comments

Do your customers love you? Do the love you enough to send you cookies when you release new bits? Ours do. Let’s face it. Creating software is hard work. And, when it is really new, it often isn’t “right” the first time. Instead, it gets better, and better, and better — if you work hard, [...]

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This book provides, in excellent detail, the games and the tools and templates to execute them. A
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Innovation Games on Twitter

@mercnews covers our recent Budget Games event for San Jose, CA #innovgames #g4d http://t.co/LAwpvNJi (11 hours ago )

RT @jonathanatwork: Last chance to sign up for #innovgames Workshop in Amsterdam, Feb 7 & 8. Info here: http://t.co/TtU5NTev (3 days ago )

RT @amybuckner: Forrester case study highlights how AnswerLab & PayPal used Innovation Games to drive prod development http://t.co/aSLYtvVv (4 days ago )

Great companies use Innovation Games! Join the fun.

Innovation Games on Twitter

@mercnews covers our recent Budget Games event for San Jose, CA #innovgames #g4d http://t.co/LAwpvNJi (11 hours ago )

RT @jonathanatwork: Last chance to sign up for #innovgames Workshop in Amsterdam, Feb 7 & 8. Info here: http://t.co/TtU5NTev (3 days ago )

RT @amybuckner: Forrester case study highlights how AnswerLab & PayPal used Innovation Games to drive prod development http://t.co/aSLYtvVv (4 days ago )

Join @lukehohmann in #MountainView for our next #innovgames Consultant Course. Feb 16-17. Register now: http://t.co/MzROorYG (4 days ago )

RT @lukehohmann: Developing some user personas through #innovgames for a client creating a new IT solution (7 days ago )

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