“All You Can Play” subscription (SaaS) service makes Innovation Games Online faster, easier and more cost-effective to use.

Mountain View, CA – May 10, 2010. The Innovation Games® Company, the leading producer of online and in-person Serious Games and consulting services, today announced that it is moving from a “pay to play a game” transactional model to a “all you can play” subscription service. The new licensing model offers users greater flexibility in how they can use Innovation Games Online through a range of subscription levels, from Professional to Free, based on system usage and needs. Subscriptions are available annually or monthly and nonprofits are eligible for reduced pricing.

“Over the past 11 months we’ve discovered how powerful the Innovation Games Online platform is for helping organizations reach consensus on complex issues,” said Luke Hohmann, CEO and founder. “Moving to a Saas Subscription model makes it simpler, faster and easier to use Innovation Games Online and opens our powerful system to a larger audience of users.”

Innovation Games Online currently includes four real-time Innovation Games, Buy a Feature Online, Prune the Product Tree Online, Speedboat Online and Design Your Own Visual Game. The online games are based on Luke Hohmann’s book Innovation Games: Creating Breakthrough Products through Collaborative Play. Buy A Feature is an online prioritization game that brings together groups of users to collectively decide which product features are most valuable, while Prune the Product Tree, SpeedBoat and Design Your Own Visual Game function as visual wikis, allowing participants to visually collaborate on ideation.

Innovation Games Online was launched in July 2009, and was highlighted in a recent Forrester report as a leader in the serious games industry for helping businesses “do work.” More online Innovation Games are in the works, including games targeting mobile platforms including the iPhone and iPad.

About The Innovation Games® Company
The Innovation Games Company is the leading producer of online and in-person serious games and consulting services. Innovation Games are the seriously fun way to do serious work, providing collaborative methods and tools for understanding what customers and markets need. Innovation Games Online delivers real-time collaboration across the Internet. To learn more, visit www.InnovationGames.com.

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